The centre-piece of our service is Morningstar. 

Since we began to use this product we have over £4 million pounds under our advisory service. Morningstar, which is the latest in integrated on-line technology. This provides seamless analysis of funds in portfolios, client risk and needs assessment, asset allocation, fund research, portfolio back testing and client report-writing.

It allows us to select the correct portfolio for our clients, based on their attitude to risk over the short and long term, and their expected returns over their own chosen time scale. We can then use the tools available to monitor their investment on an ongoing basis and advise on any switches we feel are necessary due to fund performance, change of fund manager, availability of better funds etc. 

Risk profiling and asset allocation are key to achieving growth in a portfolio. Risk profiling make sure if you want a low risk fund you get a low risk fund! Risk profiling also looks at the term of your investment, your attitude to economic fluctuations and other relevant factors in determining your risk level. 

After determining your risk we allocate your monies in accordance with the best strategy for you. Asset allocation makes sure that your monies are in the right area, and also helps ensure diversity within your fund. We do not believe having 99% of your money in equities is a balanced portfolio - it is simply asking for trouble! By dividing your portfolio between different funds and different market areas, the risk to your monies is further diversified. 

This service is especially suitable for low, medium and higher risk clients

Key Benefits

Morningstar is available for everyone - companies, trustees, pension funds, ISAs, lump sum investors. The minimum advisable amount per household is £20,000.